Meet Your New Shoppers

1 in 3 consumers now shop for groceries online, with ease and convenience listed as the main reason for going digital.

And this trend runs across all demographics, as Baby Boomers and the Silent Generation continue to join Millennials and Gen Z in the mass migration to digital — creating not only new expectations but new shoppers as well.

Check out our latest eBook that uses new research and expert insights to uncover the top five shopping types patrolling your aisles (both physical and digital). From self-servers to appsters, we’ll show what they want from their shopping experience and how you can deliver it.

Get Ahead of Digital Expectations