Today’s consumers are increasingly turning to their mobile devices when they’re engaging with brands, so it’s critical that merchants create a frictionless buying experience to reach mobile consumers when and where they’re most likely to buy.
Developing a smart mobile engagement strategy allows you to connect with the right customer, at the right time, with relevant personalized offers. But what are the key steps in developing this holistic strategy? And how can you evaluate which mobile payment technology solution will best drive engagement?
Download this eBook for answers to these questions and more, including how: